![]() 1", was released in the aftermath of The Notorious B.I.G.'s murder, and debuted at US number 3 in November 1997. ![]() His debut set, "Reasonable Doubt", which reached US number 23 in July, attracted fans with a mixture of hard-hitting street lyrics and rhymes, epitomized by the collaboration with The Notorious B.I.G. Drawing on Jaz's dealings with mercenary labels, Jay-Z set up his own Roc-A-Fella imprint in 1996 with entrepreneur 'Damon Dash' and 'Kareem 'Biggs' Burke'. ![]() In 1990, he appeared on records by his close friend, Jas ("The Originators") and Original Flavor ("Can I Get Open"), and later scored an underground hit single with 1995's "In My Lifetime". He first started releasing records in the late 1980s. Carter was a school friend of The Notorious B.I.G. ![]() Jay-Z was born Shawn Corey Carter on Decemin Brooklyn, New York City, New York.
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